Certainly! Here is a job description for the position of a Crayola Category Manager:
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**Job Title: Category Manager**
**Location:** [USA]
**Department:** Marketing
**Reports To:** Senior Marketing Manager
### **Job Summary:**
Crayola, a leader in creative and educational products, is seeking an experienced and dynamic Category Manager to join our marketing team. The Category Manager will be responsible for managing and growing the product categories within the Crayola brand portfolio. This role involves developing and executing category strategies, analyzing market trends, and collaborating with cross-functional teams to drive sales and profitability.
### **Key Responsibilities:**
- **Category Strategy Development:**
- Develop and implement comprehensive category strategies to achieve business goals and drive category growth.
- Identify opportunities for category expansion and innovation based on market research and consumer insights.
- **Market Analysis and Insights:**
- Conduct regular analysis of market trends, consumer behavior, and competitive landscape.
- Utilize data to identify opportunities and threats, providing actionable recommendations to senior management.
- **Product Portfolio Management:**
- Oversee the product lifecycle, including new product development, launch, and discontinuation.
- Collaborate with product development teams to ensure timely and successful product launches.
- **Sales and Marketing Collaboration:**
- Work closely with sales and marketing teams to develop effective go-to-market strategies.
- Create and implement promotional plans to drive category sales and market share.
- **Financial Management:**
- Monitor category financial performance, including sales, margins, and profitability.
- Develop and manage category budgets, ensuring alignment with overall business objectives.
- **Cross-functional Collaboration:**
- Partner with supply chain, operations, and other internal teams to ensure efficient category management and fulfillment.
- Collaborate with external partners, such as retailers and suppliers, to optimize category performance.
### **Qualifications:**
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- Minimum of 5 years of experience in category management, product management, or brand management, preferably within the consumer goods industry.
- Strong analytical skills with the ability to interpret complex data and make strategic decisions.
- Excellent project management skills with a proven track record of managing multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Proficiency in Microsoft Office Suite; experience with market analysis tools and software is a plus.
- Passion for creativity, education, and the Crayola brand.
### **Why Crayola?**
- Opportunity to work with a globally recognized and beloved brand.
- Collaborative and innovative work environment.
- Competitive salary and benefits package.
- Commitment to diversity, equity, and inclusion.
**Application Process:**
Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to [insert application email or link]. Applications will be reviewed on a rolling basis until the position is filled.
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Crayola is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Feel free to adjust the details to better match the specific requirements and benefits of your organization.
